Kirsten Elsworth is the Senior Director of Business Systems, Product Delivery, Data & Analytics within Ally Insurance. She started her career as an actuarial intern, trading in math books for a love of data. With a BS in Applied Technology from Eastern Michigan University, Kirsten has been able to apply the rigor of her mathematics and data management background, with a practical, logical approach to solve various problems across the organization. Ms. Elsworth's team would tell you that she is the self-proclaimed, 'World's Greatest Analyst', as she thoroughly enjoys the moments when she gets to dig-in and help solve a tough problem. She has designed and implemented multiple reporting and data warehouse solutions, including a $12M Global Data Warehouse. Her specialty is working on large or complex system implementations, especially when data conversion is involved. Business transformation and optimization projects are her passion. Kirsten is also known for fostering a culture of innovation and is best known as being the DataFest Mastermind. In her current role, Kirsten acts as the Insurance Business Lead for Data Governance, while continuing to grow a culture of data acumen and analytics across all areas of the organization.